What We Will Cover

Over two intensive days, you will learn new strategies and develop a customized action plan to evolve and grow your business so that you can better position your firm in our increasingly complex, constantly changing industry landscape. We bring together 30+ design firm principals from around the country in an intimate Brooklyn location, guiding participants through peer-driven, leader-facilitated teams to workshop key issues and develop a solid plan of action for meaningful growth

Join moderators Emily Cohen and Sheri L Koetting as we teach, challenge, critique, assess, practice & plan what it means to succeed as a creative business in the 21st century.


Evolve 1.0 topics include:

  • Business Models – sustainable organizational and staffing structures
  • New Development and Positioning – tools, techniques, and strategies 
  • Qualifying Clients – objective ways to determine if new business leads are truly worthwhile
  • Proposal and Pricing – learn to write winning proposals and effective pricing strategies
  • Client and Project Management – tools and methodologies
  • Peer-Driven Conversations – share and debate timely and pressing business challenges


Evolve 2.0 topics include:

  • Research and Strategy – methodologies and practices
  • Operational and Financial Metrics – learn how to review key metrics that indicate the health of a project and your agency overall  
  • Attendee Best Practices – selected attendees present their own methods for managing clients, projects, new business development, positioning, strategic research, or business growth
  • Advanced Proposal and Pricing Strategies – responding to RFPs and retainer-based relationship
  • Case Studies – how to best present your work and frame the value of your expertise
  • Lots More Peer-Driven Conversations – share and debate timely and pressing business challenges


Evolve 3.0 topics include:

The 3.0 version of Evolve has been uniquely designed for previous Evolve attendees who were inspired by the unique peer-driven format, the friendships they built, and the conversations they had. However, Evolve 3.0 is also open to newcomers. The topics covered will be customized and selected based on the latest industry trends, market influences, and the specific needs and interests of the attendees. Additional emphasis will be placed on attendee best practice presentations, peer-driven conversations, and action-oriented workshops.